You are at the center of everything we do. Our aim is to maintain your trust by treating your personal data with respect and putting you in control.

It is important that you know what personal data Live Nation GmbH (known here as “we” or “Live Nation”) collects about you and how we use it.

We have endeavored to keep our explanations brief and easy to understand. If you would like further information or have any questions, please contact our data protection officer under the heading “Contact”.

We will inform you if we make any significant changes to our data protection practices. If necessary, we will obtain your consent for this.


Watch our video and learn more about our promise to uphold your trust.

Our privacy policy has been designed to be fair to our customers. The extent to which this policy applies to you will depend on how you interact with us, for example1. if you purchase a ticket for one of our events, we will use the data you provide to fulfill our obligations and, where you have asked us to do so, to keep you informed of other events that may be of interest to you; and2. when you visit our websites, we use cookies to provide you with as seamless an experience as possible tailored to your needs.A more detailed description of your existing choices and rights can be found below.
Click on the respective icon for more information or scroll down to read the full privacy policy.
What data we have and where we collect it.
We collect and store different types of data about you when you create an account, purchase tickets, contact us and use our websites, apps and social media.
With whom we exchange the data.
We may share your data with event partners – such as artists, promoters, record labels, the team and the venue – as well as other third parties related to the services provided to you.
Your choices and rights.
Among other things, you can choose whether you wish to receive advertising from us. You can also access the data we have stored about you.
How we take care of your data.
We always take steps to ensure that your data is protected and that it is securely deleted when we no longer need it.
Questions and suggestions.
If you have any questions or suggestions regarding this privacy policy or our handling of your data, please contact us.
How we use your data
We collect and use your data for a number of reasons, for example to enable you to attend the events you love, to share news, for promotional purposes and for other reasons required by law.
What data we have & where we get it from

    • When you create an account or purchase a product from us (such as a ticket or merchandise), we collect your contact and billing information.
    • If you purchase tickets for one of our events or an event that we are co-hosting, we will receive your data from official ticket outlets that have been used to sell tickets for our promoted and co-promoted events or for the venues we have hired. This includes your name, contact details and ticket purchase information, such as the number of tickets and seat number(s).
    • If you attend one of our events, we may collect your data via (i) CCTV cameras (signs will indicate where the cameras are being used), (ii) our free wifi (if you register to use it) and, if available, (iii) cashless payments via wristbands that can be used to access events and make purchases at the event.
    • When you use our website or our apps, we collect data such as the browser and device you use, your IP address, your location, the website you visited, what you did and did not use our website/apps for, or the page you visited after you left us. For more information on how we collect this data, please see our Cookie Policy.
    • If you use a social media function on our website or in our apps and post on social networks, the social network website will provide us with data about you.
    • If you have accessibility requirements, we want to ensure that you can enjoy participating in events. To do this, we will need to collect information about your special needs (which may mean that you need to provide information about your mental or physical health).
    • In the few cases in which we collect personal data from children, we always obtain parental consent and will only collect this data for the purposes specified at the time of collection.
    • We use suppliers who collect geo-demographic data that allows us to better personalize our services to you. If you do not agree with this, please read the section “Your rights and choices” below.
How we use your data & why

This section explains how we use your data and the legal basis on which we do so.

1.    To fulfill your contract with us

We use your data when you enter into a contract with us (e.g. to purchase merchandise or tickets) in order to:

·      to process your order,

·      accept payments, and

·       to offer you customer support.

2.     For legitimate business interests

·      To conduct market research and analysis to improve and customize our products and services.

·      For our advertising purposes, unless your consent is required for advertising (see section 3, below).

·      To send you customer service emails with booking confirmations and appointment reminders.

·      To prevent or detect unlawful behavior, to protect or enforce our legal rights or to any other extent permitted by law. We do this, for example, to ensure that tickets end up in the hands of “genuine fans”. We may therefore use your data to prevent the sale of tickets on black markets, the misuse of our intellectual property (e.g. our or our event partners’ brands), fraud or other criminal offenses.

·      To create a profile about you that allows us to personalize our services to you. For example, if you buy tickets to pop events and have consented to our advertising, we will let you know about other pop events that may interest you..

About your personalization settings

We can provide you with more of what you are interested in if we know you better. To ensure that our communications and our website are relevant to you, we create a user profile with the data we have about you and your use of our services.

You can deactivate personalization as follows

Simply deactivate “Allow personalization” in your account settings. We will stop any personalization and only use your data for basic services, such as checking for fraud.

What happens if you switch off personalization?

We will no longer use your data to determine what your interests are. This means that you will no longer receive personalized recommendations and that any newsletters you have subscribed to will be generic (but if you have requested notifications about specific artists or venues, we will continue to send these to you).

We will continue to carry out profiling activities to the extent necessary to provide you with our services, for example for the purpose of fraud screening, and where you specifically request this, for example by following a particular artist.

Is switching off personalization the same as switching off cookies?

No, these are different processes. To check your cookie settings, you can use our cookie consent tool. You can find more information in our cookie policy.

·      To ensure the security of our business operations and those of our event partners.

3.   If you have given your consent

•              To send you information or offers about our upcoming events, products or services – which may be via email, push and web notifications, SMS or social media platforms. You can change your promotional preferences at any time, see section “Your choices and rights” below.

•                To provide you with location-based services – such as our festival apps that allow you to see yourself on the map, so we can use your location to send you push notifications and let you know what’s happening around you.

•                To perform crowd management analytics – some of our apps use crowd management software so we can see how many people are in front of a particular stage, or at what times the bars are at their busiest. This allows us to use our resources more efficiently. We turn the software on just before the festival or event and turn it off just after, so we don’t track devices when it’s not necessary.

•              To provide customized advertising and marketing communications to you on our websites and apps (see our cookies policy for more information)

•                The processing of your health data in order to meet your accessibility requirements, insofar as this is explicitly requested and explicit consent has been given.

Who we share your data with & why

·      Within the Live Nation Entertainment group of companies, which provides us with services such as marketing, profiling, billing and technical support.

·      Our third-party providers (sometimes called data processors), such as cloud computing providers, who provide the IT infrastructure on which our products and systems are built.

·      Our co-organizers or event partners who organize or provide certain services at an event (in accordance with their privacy policies).

·      Third parties who provide goods and services purchased by you (e.g. merchandise) so that they can process and fulfill your orders.

·      Governmental or other authorized bodies, to the extent permitted or required by law

·      Any legal successor to our company or a part thereof

Your options & rights

Your options

If you have given us your consent, you can revoke it as follows.

·      To stop receiving our advertising, you can change your preferences in your account, follow the instructions in the emails we send you or contact us so that we can do this for you.

·      To refuse the use of cookies and tracking tools, please read our cookie policy.

·      To disable location tracking and receiving push notifications, you can change the settings on your device or disable your location. Web push notifications can be deactivated via the browser settings.

·      To opt out of personalization, you can change your preferences in your account. If this option is not available, you can contact us and we will do it for you.

Your rights

Your rights also relate to the way your personal data is used, including:

·      The right to object to the processing of your data by us.

·      The right to request the deletion or restriction of the further use of your data.

·      The right to request a copy of the data stored about you.

·      The right to correct, amend or update information you have given us (if you have an account with us, you can also do this by logging in and updating your information).

·      The right to object to any automated decision-making about you. Automated decision making is a decision made without human intervention that has legal consequences (e.g. credit checks). We do not usually carry out automated decision making, but if we do, we will make it clear where such decisions are made.

To exercise any of the above rights, please complete this form. Please note that we will carefully review every request we receive, but your rights may vary depending on where you live and we may not always be able to comply. If this is the case, we will explain the reasons for this.

How to take care of your data

We have taken security precautions to protect your data. The safeguards we use depend on the type of data collected.

We will only retain your data for as long as necessary to provide the services you have requested, for the purposes set out in this policy and for any legal purposes for which we are required to retain the data. We will securely delete your data in accordance with applicable internal company policies when it is no longer required for these purposes.

As part of a global group of companies, we rely on shared services, some of which are located outside Europe. When “world-class acts” are on tour, your data can be transferred worldwide at the same time to provide you with a seamless experience.

Strict rules apply to this type of data transfer to ensure that your data continues to be protected to a high standard. Where we transfer data in this way, we will ensure that appropriate safeguards are in place. If your data is transferred outside the European Economic Area, we will use one of the mechanisms set out below.

·      Standard contractual clauses approved by the European Commission

·       EU-US Privacy Shield

·      Binding internal data protection regulations

·      Binding internal data protection regulations for processors

If you would like to receive further information or a copy of the relevant documentation, please contact us.


If you have any questions on the above points or on how to deal with the topic of data protection, our special data protection office and our€ data protection officer will be happy to help you:

You can also contact the Hessian Data Protection Officer, although we would ask you to contact us first so that we can help you with your request.